A great marketing strategy is only half the battle. The proof of the pudding lies in the actual on-ground execution. We at IPS, ensure we walk beside you on every campaign till the very last mile, till the very moment of truth.

Campaign strategy

We understand that being cost effective is not enough. Every brand needs to be connect with its audience in keeping with the brand positioning and long term vision. We ensure this happens first at the drawing board

• Budget Optimization
• KPI identification
• Effective channel mix
• Media strategy
• Campaign calendar
• Strategic partnerships

Campaign Execution

We ensure a timely and effective execution of marketing campaigns with a focus on a constant feedback loop, dynamic optimization and a monitoring of key metrics

• Creation and delivery of collaterals
• Client campaign dashboard
• Engagement of Influencers
• Setting Social Media trends
• Update charts and metric template
• Campaign analysis